The Presidents Cup

The President Cup is a biennial golf tournament and this time it came to New York City.
Citi sponsored the event and took it upon itself to create awareness about it by creating an extensive ad campaign that included everything from OOH, print, video, social, experiential, Citibike, activations and on-site advertising.

We decided to approach this task of advertising golf to new yorkers by creating a campaign that will celebrate both, golf and New York City with headline driven ads and a graphic treatment that will combine and compliment the best of both.