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Project ARA Brand Innovation

Google was preparing to launch a new modular phone called ARA that could revolutionize the the smartphone industry. Infinitely customizable with swappable modules and the answer to endless e-waste. We proposed a way to brand it, that would differentiate it from every other tech gadget and appeal to the eco-conscious consumer.

Project Roles
Creative Director
Company
isobar
Skills
Art Direction, Brand Strategy, Conceptual, Creative Direction, Design
Media
Concept Art, Key Art, Mood Boards, Photography, Posters
Project Industries
Advertising
Project ARA Brand Innovation
Project ARA Brand Innovation
Project ARA Brand Innovation
Project ARA Brand Innovation
Project ARA Brand Innovation
Project ARA Brand Innovation
Project ARA Brand Innovation
Project ARA Brand Innovation
Project ARA Brand Innovation
Project ARA Brand Innovation