Project ARA Brand Innovation
Google was preparing to launch a new modular phone called ARA that could revolutionize the the smartphone industry. Infinitely customizable with swappable modules and the answer to endless e-waste.
We proposed a way to brand it, that would differentiate it from every other tech gadget and appeal to the eco-conscious consumer.
- Project Roles
- Creative Director
- Art Direction, Brand Strategy, Conceptual, Creative Direction, Design
- Concept Art, Key Art, Mood Boards, Photography, Posters
- Project Industries