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The 7 hour pre-roll

We were briefed to create a pre-roll for U.S. Cellular's latest offer - 7GB of data for $49 per month. That's a lot of data –in fact so much you could even waste some of it watching hours and hours of grass growing without feeling guilty. So we made a pre-roll ad where you could literally do just that. We used a little known feature in YouTube's TrueView platform that allows skippable ads to be any length, to serve up a seven hours long film. It was a first. But more importantly, it was entertaining, too.

Project Roles
Art Director
Company
MullenLowe
Skills
Art Direction, Conceptual
Media
Commercials - Video, Social Media Content
Project Industries
Advertising
The 7 hour pre-roll
The 7 hour pre-roll
The 7 hour pre-roll
Collaborators