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CIROC VS

CÎROC is an icon of celebration. The brand wanted to expand into new categories to recruit multicultural millennial consumers across new occasions - driving the next wave of growth - JUNE 4TH, 2018: THE DAY CÎROC WENT DARK - It started with an invitation to pitch an already established spirit. I began building and leading the creative for CÎROC VS as the antithesis of it's family of brands. At CÎROC VS, we celebrate the process and raise a glass to the results. We are very smooth, very selective an very special.

Project Roles
Creative Director
Company
Combs Enterprises
Skills
Creative Direction
Media
Branded Content, Advertising, Brand Guidelines, Brand Identity, Branding, Commercials - Video, Events, Interactive Installations, Packaging, Photography, Social Media Content, Storyboards, Treatments, Websites
Project Industries
Wine/Spirits
CIROC VS
CIROC VS
CIROC VS
CIROC VS
CIROC VS
CIROC VS
Collaborators