CÎROC is an icon of celebration. The brand wanted to expand into new categories to recruit multicultural millennial consumers across new occasions - driving the next wave of growth - JUNE 4TH, 2018: THE DAY CÎROC WENT DARK -
It started with an invitation to pitch an already established spirit. I - along with my partner Jamie - began building and leading the creative for CÎROC VS as the antithesis of it's family of brands.
At CÎROC VS, we celebrate the process and raise a glass to the results.
We are very smooth, very selective an very special.
- Project Roles
- Creative Director
- Combs Enterprises
- Art Direction, Creative Direction
- Branded Content, Advertising, Brand Guidelines, Brand Identity, Branding, Commercials - Video, Events, Interactive Installations, Packaging, Photography, Social Media Content, Storyboards, Treatments, Websites
- Project Industries