Aetna

Aetna is more than just a health insurance company, they're a full on health brand that revolves around it's members. Besides the obvious, they offer everything from mindfulness tips and techniques to health concierges that can help you recover at home. To change peoples perspectives, we created this campaign to drive home the idea that in fact health isn't about Aetna, it's about the consumer. Simply put, you don't join us, we join you.