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76 Gas: Driver's Side

I concepted and executed a campaign for all social media channels to celebrate the 50th Anniversary of the iconic 76 antenna topper. I created a series of typographic animations and stills of quotes celebrating the open road and 76's spirit of adventure. I also assisted on a photoshoot of classic Southern CA locations featuring the 76 ball and a '66 Mustang, from concepting stages to photography to post-production. To view the GIFS in their full glory, visit jesseefish.com.

Project Roles
Animator, Art Director, Designer, Illustrator, Photographer
Company
SapientRazorfish
Skills
Adobe Photoshop, After Effects, Art Direction, Design, Social Media Strategy , Type Design
Media
2D Animations, Advertising, Branded Content, Illustrations, Lettering, Motion Graphics, Photography, Social Media Content, Typography, Visual Designs
Project Industries
Advertising
76 Gas: Driver's Side
76 Gas: Driver's Side
76 Gas: Driver's Side
76 Gas: Driver's Side
76 Gas: Driver's Side
76 Gas: Driver's Side
76 Gas: Driver's Side
76 Gas: Driver's Side