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Michelin - Animation of Togetherness

Michelin Tires are there for you when it matters most. That includes the moments of shared joy spent on the open road with the ones you love, the friends closest to you, and the ones you meet along the way. We took real stories sourced across social media and created a series of personalized gifs, each with a unique style of animation to be delivered as gift to immortalize these shared moments of joy. The result, over 4 million views on giphy. Created with Virtue.

Project Roles
Art Director, Copywriter, Illustrator
Company
Virtue Worldwide
Skills
Art Direction, Copywriting, Storyboarding
Media
2D Animations, 3D Animations, Illustrations, Storyboards
Project Industries
Advertising, Automotive
Michelin - Animation of Togetherness
Michelin - Animation of Togetherness
Michelin - Animation of Togetherness
Michelin - Animation of Togetherness
Michelin - Animation of Togetherness
Michelin - Animation of Togetherness
Michelin - Animation of Togetherness