Michelin - Animation of Togetherness
Michelin Tires are there for you when it matters most. That includes the moments of shared joy spent on the open road with the ones you love, the friends closest to you, and the ones you meet along the way.
We took real stories sourced across social media and created a series of personalized gifs, each with a unique style of animation to be delivered as gift to immortalize these shared moments of joy. The result, over 4 million views on giphy.
Created with Virtue.
- Project Roles
- Art Director, Copywriter, Illustrator
- Virtue Worldwide
- Art Direction, Copywriting, Storyboarding
- 2D Animations, 3D Animations, Illustrations, Storyboards
- Project Industries
- Advertising, Automotive