newsprint promo for photographer Steven Lippman
The concept for this newsprint promo was to showcase not just Steven Lippman's range—celebrities, athletes, fashion lifestyle, and surf culture—but also his style. I wanted the piece to feel like Steven, a former model turned photographer and director who embodies the Malibu surf-and-skate, tattoos-and-white-tees lifestyle. Instead of choosing overtly commercial images, which would have given the piece a sourcebook tone, I leaned toward photographs that highlighted Steven's conceptual and atmospheric inclinations. The format—tabloid-sized newsprint, printed by the Newspaper Club—provided maximum visual impact and poster potential. Steven's agent shipped the finished promos, each one wrapped in a clear cello envelope, to 200 select clients.
- Project Roles
- Designer, Editor (Brand/Content)
- Stockland Martel
- Adobe InDesign
- Project Industries