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newsprint promo for photographer Steven Lippman

The concept for this newsprint promo was to showcase not just Steven Lippman's range—celebrities, athletes, fashion lifestyle, and surf culture—but also his style. I wanted the piece to feel like Steven, a former model turned photographer and director who embodies the Malibu surf-and-skate, tattoos-and-white-tees lifestyle. Instead of choosing overtly commercial images, which would have given the piece a sourcebook tone, I leaned toward photographs that highlighted Steven's conceptual and atmospheric inclinations. The format—tabloid-sized newsprint, printed by the Newspaper Club—provided maximum visual impact and poster potential. Steven's agent shipped the finished promos, each one wrapped in a clear cello envelope, to 200 select clients.

Project Roles
Designer, Editor (Brand/Content)
Company
Stockland Martel
Skills
Adobe InDesign
Media
Magazines
Project Industries
Advertising
newsprint promo for photographer Steven Lippman
newsprint promo for photographer Steven Lippman
newsprint promo for photographer Steven Lippman
newsprint promo for photographer Steven Lippman
newsprint promo for photographer Steven Lippman
newsprint promo for photographer Steven Lippman
newsprint promo for photographer Steven Lippman
newsprint promo for photographer Steven Lippman
newsprint promo for photographer Steven Lippman
newsprint promo for photographer Steven Lippman
newsprint promo for photographer Steven Lippman