Disneynature Earth Campaign

I created a multi-platform campaign for Earth Day in association with Disney and promoting the Disneynature EARTH film which was released in coordination with Earth Day in April during the Spring of 2009. Media and responsibilities included a multi-size ad banner campaign, HTML email campaign and multi-page microsite design.

By exploring character-based illustrations, I first began establishing a unique look that would appeal to the brand's primary demographic as well as unify the various elements in the campaign. Eventually, I pared everything down to the most minimal and functional elements, while maintaining the characteristic EARTH and related imagery. The graphics were distributed across an ad banner and email campaign which drove users to a branded microsite featuring more information about the film and a short trailer among other features.

The campaign ran for about a week and we sent slightly over 2M emails to the primary demographic. There were 70,000 page views, 15,000 sweepstakes entries, over 35,000 new subscribers. The email blast resulted in approximately 13,000 new subscriptions.