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West-Eastern Divan Orchestra Brand and Website

The West-Eastern Divan Orchestra bridges people in the Middle East who are divided by fear and violence. Misunderstood by the press and the public, the Divan needed a new brand strategy and interactive content that clarified their ambitious vision: creating an alternative model for coexistence rooted in listening and dialogue. I led the research/strategy process and then worked alongside our designer and developer to create a digital experience that celebrates diversity, equality, and the resilience of hope.

Project Roles
Content Producer, Project Manager, Strategist, Writer
The West-Eastern Divan Orchestra
Brand Strategy, Content Strategy, Copywriting, Editing, Research
Brand Guidelines, Branded Content, Websites
Project Industries
Music, Non-Profit
West-Eastern Divan Orchestra Brand and Website