Starbucks Year of Good
Conceived production strategy, master budget, timeline and rolling delivery over 8 weeks of shoot + post to deliver 75 unique film spots, each composed of animation, unscripted Barista-to-camera footage (shot on phones in working stores across 6 cities), integrated with professional product footage and photography. The films were edited on location, shot in real time. Multiple agency & line producers working independently, coming together in post production for film, print and digital assets. Included production and licensing of the acclaimed 'Year of Good' film among other product launches for the brand.
- Project Roles
- Architect, Art Producer, Executive Producer, Line Producer, Post Producer, Producer, Project Manager, Recruiter
- Broadcast, Food, Integrated, Live Action, Location, Low Budget, Maintaining Schedules, Management of Teams 20+, Managing Budgets, Mixed Media, Non-Union, Post-Production, Print, Producing, Project Management, Retouching, Social, Still Life, Stop Motion, Wrangling - Creatives
- 2D Animations, Advertising, Budgets, Commercials - Broadcast, Commercials - Video, Documentaries, Photography, Products - Physical, Unscripted TV