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Gaining C-Suite meetings

Scottish Development International had been campaigning a standard direct mail package to gain meetings with CEOs considering opening European offices. This campaign opened the door of 2.5-3% of their qualified leads.  We took a more sophisticated approach. Deep research informed the creative. We created this "gift" resulting in a 30% response rate. This project was also honored with a silver International Echo award, the lion of direct marketing.

Project Roles
Art Director, Strategist
Scottish Development International
3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Strategy
Project Industries
Gaining C-Suite meetings
Gaining C-Suite meetings
Gaining C-Suite meetings
Gaining C-Suite meetings