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Gaining C-Suite meetings

Scottish Development International had been campaigning a standard direct mail package to gain meetings with CEOs considering opening European offices. This campaign opened the door of 2.5-3% of their qualified leads.  We took a more sophisticated approach. Deep research informed the creative. We created this "gift" resulting in a 30% response rate. This project was also honored with a silver International Echo award, the lion of direct marketing.

Project Roles
Art Director, Strategist
Company
Scottish Development International
Skills
3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Strategy
Media
Advertising
Project Industries
International
Gaining C-Suite meetings
Gaining C-Suite meetings
Gaining C-Suite meetings
Gaining C-Suite meetings