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WINNING 95,000 NEW CUSTOMERS IN TWO WEEKS

Cigna became one of two health care providers for JPMorgan Chase. Cigna was new provider, the other incumbent. Offerings were identical. With all being equal the strategy was a simple commodities sell: "Be the Most Popular".  Enrollment period was like a brand launch including heavy OOH within a radius of each JPMorgan Chase location.  We even gave Cigna Coffee sleeves to coffee shops surrounding the offices.

Project Roles
Art Director, Creative Director, Strategist
Company
Cigna
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Strategy, Wrangling - Creatives
Media
Advertising, Microsites, Mobile Apps, Posters
Project Industries
Health/Pharma
WINNING 95,000 NEW CUSTOMERS IN TWO WEEKS
WINNING 95,000 NEW CUSTOMERS IN TWO WEEKS
WINNING 95,000 NEW CUSTOMERS IN TWO WEEKS
WINNING 95,000 NEW CUSTOMERS IN TWO WEEKS
WINNING 95,000 NEW CUSTOMERS IN TWO WEEKS
WINNING 95,000 NEW CUSTOMERS IN TWO WEEKS
WINNING 95,000 NEW CUSTOMERS IN TWO WEEKS