ClientEarth: Help Britain Breathe
Air pollution is widespread throughout the UK, but many people assume it’s an issue that’s isolated to London. ClientEarth and the British Lung Foundation wanted to build a national movement of support to demand urgent governmental action.
We created several tongue-in-cheek concepts to raise awareness of the problem in smaller cities around the UK. Billboards inspired by vintage travel posters playfully informed drivers when they were entering a highly-polluted area. Bus ads tapped into the centre-right’s sense of civic responsibility, nominating heroic bus riders who were reducing cars on the road.
We had fun developing a few additional ideas for the campaign, like a digital smog simulator, but they ultimately never went live due to our clients’ strict legal requirements. ((images 8-12 below))
- Project Roles
- Conceptual, Copywriting
- Advertising, Illustrations, Key Art, Social Media Content
- Project Industries
- Automotive, Health/Pharma, International