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Bruce Lee Exhibit

We named, branded and promoted America's first Bruce Lee exhibit. We had the Seattle city council declare the opening as Bruce Lee Day and invited influencers to celebrate the new holiday by donning Bruce's famous yellow jumpsuit. Everyone from the governor to the Seahawks jumped in and the campaign was covered by media around the world including CNN, MSNBC and New York Times. The support of Lee's widow and daughter was integral, both donated items and attended the opening.

Project Roles
Copywriter
Skills
Copywriting, Environmental, Experiential, Integrated, Interaction, Low Budget, Outdoor
Media
Advertising, Environmental Design, Visual Designs
Bruce Lee Exhibit
Bruce Lee Exhibit