Brawny - #StrengthHasNoGender

For International Women’s Day and Women’s History Month, We changed the Brawny Man to the Brawny Woman to encourage gender equality. The #StrengthHasNoGender campaign showcases woman giants from past to present who have challenged the gender stereotypes.
View the full integrated campaign: http://www.gong-liu.com/#/brawny-women

Project Roles
Art Director, Creative Director
Company
Cutwater
Skills
Art Direction, Conceptual, Creative Direction
Media
Advertising
Brawny - #StrengthHasNoGender
Brawny - #StrengthHasNoGender
Brawny - #StrengthHasNoGender
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