The Melt - Creative Direction, Design & Animation

This is a company that I worked very closely with from 2012-2016, hand in hand with their technical producers, developers and project managers as well as various members of the marketing team too handling multiple media design requests such as all of their web user interface and design, much of their print including menu and ad designs, digital, in-store signage, video ads, animations & banners, UI and UX, creative strategy and more. They have since updated their homepage key art and menu items (& layout) given a new direction by a newly chosen CEO, new VP of Marketing and new in-house CD that came with him from Specialty’s (great sandwich shop in SF). But much of the Locations and Accounts section design and almost all of the other sub-page designs as well as image production appear to still be from my work with them. Note, I didn’t necessarily create the main template either here, that was something I inherited from their previous agency and worked within, modifying and/or adapting as needed and working within their branding, defining new page layouts or styles, iconography or other related elements as needs arose.