Advance Care

Advance Care is the medical insurance brand of Tranquilidade Seguros. Over the last year we have evolved their visual toolkit and also created the 1st quarter 2018 campaign. This has appeared on poster sites, within Tranquilidade agent shops, and also on radio. The campaign communicates a number of product benefits including home visits, depth of cover for critical illness, expenses calculator, affordability and scale of the network. All messages are linked by the line ‘É melhor.’ or ‘That’s better.’