How do you show IT customers how digital transformation can help them compete? Bring them into an immersive environment. For CA Technologies, I created a fully 360º experience that ran seamlessly across mobile, tablet, desktop, and Google Cardboard.
I led the project from first pitch to the 360º filming to visual design of the UI.
Within the first month we had 15K unique visitors, over 3,000 video views, and an average of 3 page views per visit, shattering previous records for CA.com.
- Project Roles
- Creative Director, Designer
- John McNeil Studio
- 360° Video, 3D, Art Direction, Conceptual, Content Strategy, Digital Tech, Interaction
- 360° Video, Products - Digital, Web Apps, Websites
- Project Industries
- Advertising, B2B, Technology, Virtual Reality