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Old Navy — MySquad
After the holiday season, Back To School is traditionally the single most important time period in retail. Tapping into the timely cultural phenomenon of ‘squads’, we brought together a diverse group of squads - skaters, dancers and musicians - and worked with iconic kids photographers Stefano Azario to produce this dynamic integrated campaign.
- Project Roles
- Creative Director, Director
- Company
- Old Navy
- Skills
- Art Direction, Commercial, Content Strategy, Creative Direction, Design, Fashion, Visual Development, Film Photography, Portrait Photography, Print, Social Media Strategy
- Media
- Advertising, Branded Content, Large Format Photography (Digital), Magazines, Photography, Social Media Content
- Project Industries
- Advertising, Fashion, Lifestyle
