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US&A Logo Design
I designed the logo for US&A (United Strategists & Activists), a creative agency that encourages companies divest from marketing campaigns that virtue signal and invest in on the ground strategists and activists. The logo was inspired by the ampersand (a mark that is used to add complexity and nuance), sans-serif font (readable, recognizable, accessible), and the concept of ‘threading the needle’.
- Project Roles
- Creative Director, Designer, Type Designer
- Company
- US&A
- Skills
- Adobe Illustrator, Adobe Photoshop, Design, Type Design
- Media
- Branded Content, Logos
- Project Industries
- Non-Profit, Startups
