The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

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POLO Ralph Lauren

Polo's goal in approaching me to create custom lettering artwork for each of their in-store campaigns is to stand out from other major fashion retailers who slap up free fonts in their windows and end-caps. Polo doesn't want to look like another big chain, they want to show the thoughtful craft still present in their subtly designed everyday staple pieces through featuring hand-lettered welcome and promotional artwork. "Welcome to Polo Ralph Lauren": April 2018; new signage going up in every store when a promotion isn't running "A New Focus": January 2018; introducing the new year "BOSTON": April 2018; Celebratory graphic placed in the recently opened Boston store, for the grand opening party and will continue to live in the space. "Sail into Summer": May 2018; textural lettering to accompany sailing based lifestyle photography shot on a sailboat in Miami. Project to be updated as new titling is released throughout 2018.

Project Roles
Letterer
Company
Polo Ralph Lauren
Skills
Type Design
Media
Lettering, Retail Designs
Project Industries
Fashion, Retail
POLO Ralph Lauren
POLO Ralph Lauren
POLO Ralph Lauren
POLO Ralph Lauren
POLO Ralph Lauren