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HoneyBaked Ham "KellyBaked"

We won the HoneyBaked Ham account and got to work creating their first TV spot in a decade. Unlike 10 years ago, we supported the spot on social media by creating unique GIFs and posts from the existing footage, which saved our client lots of $$$. And since the spot doesn’t feature Kelly in the best light, we used social media to reach out to all the “Kellys” of the world with an offer of free hams.

Project Roles
Creative Director
Company
HoneyBaked Ham
Skills
Creative Direction
Media
Commercials - Broadcast, Commercials - Video, Social Media Content, Television
Project Industries
Restaurant