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Everyday Extraordinary

To show the world how everyday purchases can become the extraordinary, we re-imagined a New York convenience store to create an unforgettable experience. Each section of the bodega featured an interactive art piece, which our staff of designers built out of everyday items and fashioned to look like one of the many rewards our audience would buy with their cash back.

Project Roles
Creative Director
Company
Edelman
Skills
Experiential, Social, Brand Strategy, Creative Direction
Media
Events
Everyday Extraordinary
Everyday Extraordinary
Everyday Extraordinary
Everyday Extraordinary
Everyday Extraordinary