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Lean Forward

msnbc was a cable network known for political news, but lacked a point-of-view as a brand as they aimed for more ratings and relevancy. As socio-political tension and a do-nothing Congress kept progress at a standstill, we created "Lean Forward" to help the network find its voice and define its mission: to advance the issues that move our country ahead.

Project Roles
Copywriter
Company
MSNBC
Skills
Commercial, Editorial, Integrated
Media
Branded Content, Commercials - Broadcast
Project Industries
Advertising, Media
Lean Forward
Lean Forward