msnbc was a cable network known for political news, but lacked a point-of-view as a brand as they aimed for more ratings and relevancy. As socio-political tension and a do-nothing Congress kept progress at a standstill, we created "Lean Forward" to help the network find its voice and define its mission: to advance the issues that move our country ahead.
- Project Roles
- Commercial, Editorial, Integrated
- Branded Content, Commercials - Broadcast
- Project Industries
- Advertising, Media