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Dairy Queen: S'more & Oreo Smore Blizzards
For the first time in a good while, DQ had two different Blizzards as the Blizzard of the month: The classic S'mores Blizzard and the new S'mores Oreo Blizzard. To push the idea of trying both instead of falling in love with just one, we created a Camp S'mores and a Camp S'mores Oreo and let the fans decide for themselves.
- Project Roles
- Copywriter
- Company
- VML
- Skills
- Copywriting, Editing, Post-Production, Producing
- Media
- Advertising, Commercials - Broadcast, Commercials - Video
- Project Industries
- Advertising, Beverage
