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American's were without a team to rally behind during the 2018 World Cup, so we gave them a curse to rally behind breaking. Due to a thirty year old curse, many assumed Mexico didn't have a fighting chance at making it past the group stage. However, their Fighting Spirit prevailed. To get American soccer fans aboard the El Tri bandwagon, we brought Landon Donovan and David Ross together to chat curses, championships, and the Beautiful Game. The videos, as well as social and digital banners drove users to Modelo's website for more content. Follow the project URL for additional specs.

Project Roles
Celebrity, Commercial, Conceptual, Content, Copywriting, Creative Direction, Editing, Entertainment, Film, Post-Production, Research, Scripting, SEO, Social, Sports
Commercials - Video, Social Media Content, Social Media Copy, Websites
Project Industries
Advertising, Beer, Entertainment, Sports