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Captain Morgan OSR
The Go Full Captain campaign launched a new modern tone of voice for the rum moving away from 18th Century piracy to relate closer with the 21-29 year old target audience. The campaign was rolled on our social channels embracing the fun "internetty" lives the audience spent most of it's time.
- Project Roles
- Art Director
- Skills
- After Effects, Art Direction, Comedy, Conceptual, Editing
- Media
- Social Media Content
- Project Industries
- Wine/Spirits
