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Bäz Brand Development

Idol was approached by a prominent Beverly Hills Periodontist to help launch an innovative new consumer product to improve oral care. After a near acquisition with a similar product, the team was ready to finish the job with the right team in place. We handled all creative services and the go to market strategy, staying truly hands-on with every aspect of the brand development. Over the course of six months Idol concepted, explored, iterated, refined, and then launched the brand & product to market. The bäz launch is in progress and to be continued.

Project Roles
Creative Director, Designer
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Brand Guidelines, Visual Designs, Brand Identity, Branding, Websites, Packaging
Project Industries
Startups, Technology, Health/Pharma
Bäz Brand Development