Bäz Brand Development
Idol was approached by a prominent Beverly Hills Periodontist to help launch an innovative new consumer product to improve oral care. After a near acquisition with a similar product, the team was ready to finish the job with the right team in place. We handled all creative services and the go to market strategy, staying truly hands-on with every aspect of the brand development. Over the course of six months Idol concepted, explored, iterated, refined, and then launched the brand & product to market. The bäz launch is in progress and to be continued.
- Project Roles
- Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Guidelines, Visual Designs, Brand Identity, Branding, Websites, Packaging
- Project Industries
- Startups, Technology, Health/Pharma