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A World of Options

Our challenge was to get an older demographic (55 and up) to switch to T-Mobile. Through testing we determined that T-Mo’s international data plan, through the lens of travel, is what resonates most with our target audience. We worked with a talented illustrator and friend to bring this insight to life—through whimsical, inventive, animated scenes.

Project Roles
Art Director
Company
T-Mobile
Skills
Art Direction
Media
2D Animations
Collaborators