As part of Brita’s ‘Drink Amazing’ campaign, Inwindow in partnership with DDB and Clear Channel, created an engaging and unique photo-taking experience at ten bus shelters in San Francisco. This custom experience allowed passersby to become the NBA’s first unanimous Most Valuable Player while promoting the benefits of Brita filtered water. Users were invited to stand in front of the large image of Steph Curry and get their picture taken. The photo of their head was placed on Curry’s body as their digital takeaway. Users entered their cell phone numbers on the screen to receive their photo, and then from the privacy of their mobile device, shared this image across social media. This fun interaction helped build buzz and awareness for Brita with over 20,000 photos being taken.
- Project Roles
- Creative Technologist, Designer, Interactive Producer
- 2D, Adobe Illustrator, Adobe Photoshop, After Effects, Front-End Development
- Interactive Installations
- Project Industries