Dacor, the premier manufacturer of luxury appliances had a problem. Their brand interface and digital properties didn’t reflect the premium nature of their products—or speak to the right audience (interior designers vs home owners). We were commissioned by Publicis.Sapient to develop the design language for an immersive product hub with a top-shelf aesthetic that positions Dacor as a thought leader, influencer, and pivotal resource in the luxury design industry. The new Dacor experience balances brand essence, influencer stories, and product portals in a unified, premium digital destination.
- Project Roles
- Creative Director, Product Designer
- Adobe Illustrator, Adobe Photoshop
- Product Designs, UI Design, UX Designs, Websites
- Project Industries
- Lifestyle, Luxury