Kids have been told a lot of things about tobacco use that mainly focuses on the health dangers associated with it. But research has shown that they have difficulty grasping the concept of real addiction and its dangers. With “Venomocity: Brought to you by addiction,” we brought that concept to life – in graphic, impossible-to-look-away clarity. Both spots aimed at 12-17-year-olds, make the case that addiction lives within you and the more you feed it the more it grows. The spots lead you to a website that drives that message home.
Animation by Curious Pictures and La Flama (NY and Mexico City respectively).