RadioShack — Helmet

After years of struggling with its business and its image, Radio Shack tried to reinvent itself by shedding its outdated image once and for all with the well known Super Bowl TV spot with the 80's characters, which was the campaign kick off by GSD&M. But that was just the beginning, there were other spots that were created as part of the continuing campaign to communicate its new "Do it Together" message. I had a lot of fun writing this one for the Hispanic market.

Project Roles
Copywriter
Company
GSD&M
Skills
Copywriting
Media
Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising, Retail
RadioShack — Helmet
Support