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Radioshack: The Shack

Macintosh's nickname is Mac. Burger King's is BK. Federal Express has FedEX. After some digging we learned that loyal Radio Shack customers lovingly refer to RadioShack as “The Shack.” We took that little tidbit of info and ran with it.

Project Roles
Copywriter
Company
RadioShack
Skills
Copywriting, Conceptual
Media
Commercials - Broadcast
Project Industries
Hardware, Retail, Technology
Radioshack: The Shack
Collaborators