DreamCloud

DreamCloud is the only luxury hybrid mattress handcrafted with a true tufted Cashmere EuroTop.

The brand initially launched with dark, cold and heavy imagery—catering to a masculine audience. Data and customer service insights revealed early customers were females, 35–40 with disposable income. Luxury and high quality aethetics are highly valued by these customers.

In effort to speak to the current and hopeful future customer, the creative was re-imagined to provide a sense of warmth with aspirational luxury to evoke a natural home where one could easily see them-self slipping into bed for a good night’s sleep.