Yoplait Fruitful Product Launch
I helped a new product stand out in a competitive market with a nostalgic fruit-forward approach.
There was a time when fresh fruit was the best thing you could buy, with the product launch of Yoplait Fruitful, a new yogurt loaded with fruit, our goal was to remind people of those times. Leading a team of photographers and designers, I created an aesthetic that looked and felt as premium as the yogurt itself.
- Project Roles
- Art Director, Creative Director, Type Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction
- Advertising, Social Media Content
- Project Industries
- Packaged Goods