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Yoplait Fruitful Product Launch

I helped a new product stand out in a competitive market with a nostalgic fruit-forward approach. There was a time when fresh fruit was the best thing you could buy, with the product launch of Yoplait Fruitful, a new yogurt loaded with fruit, our goal was to remind people of those times. Leading a team of photographers and designers, I created an aesthetic that looked and felt as premium as the yogurt itself.

Project Roles
Art Director, Creative Director, Type Designer
Company
Yoplait
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction
Media
Advertising, Social Media Content
Project Industries
Packaged Goods
Yoplait Fruitful Product Launch
Yoplait Fruitful Product Launch
Yoplait Fruitful Product Launch
Yoplait Fruitful Product Launch
Yoplait Fruitful Product Launch
Yoplait Fruitful Product Launch