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Ralph Lauren

The iconic American brand had a problem, not only did they need to replatform their site in a very aggressive time frame, but they needed help in streamlining their portfolio of brands into a concise and easy to explore taxonomy + design. What began as mobile navigation optimizations turned into a full-fledged rebranding, content & commerce story and mobile first site redesign, complete with a massive ’Create Your Own’ feature.

Project Roles
Art Director, Content Producer, Creative Director, Designer
Company
Ralph Lauren
Skills
Adobe Illustrator, Adobe Photoshop, Content Strategy, SketchUp
Media
Branded Content, E-commerce Platforms, Fashion Designs
Project Industries
Fashion
Ralph Lauren
Ralph Lauren
Ralph Lauren
Ralph Lauren
Ralph Lauren
Ralph Lauren