The iconic American brand had a problem, not only did they need to replatform their site in a very aggressive time frame, but they needed help in streamlining their portfolio of brands into a concise and easy to explore taxonomy + design.
What began as mobile navigation optimizations turned into a full-fledged rebranding, content & commerce story and mobile first site redesign, complete with a massive ’Create Your Own’ feature.
- Project Roles
- Art Director, Content Producer, Creative Director, Designer
- Ralph Lauren
- Adobe Illustrator, Adobe Photoshop, Content Strategy, SketchUp
- Branded Content, E-commerce Platforms, Fashion Designs
- Project Industries