As the world’s most awarded luxury cruise line, Crystal has a reputation for opulent travel experiences around the globe and needed an updated digital strategy and design to match.
Breaking their business into three pillars: The New Luxe Consumer, Unlocking Luxury E-commerce & Understanding the Dreaming Planning Loop - allowed for a targeted concept to evolve into design.
- Project Roles
- Content Producer, Copywriter, Creative Director, Designer
- crystal cruise
- Adobe Photoshop, Art Direction, Content Strategy, Copywriting, Creative Direction, E-Commerce, Keynote, Management of Teams 1-10, Sketch, Strategy
- E-commerce Platforms
- Project Industries
- International, Lifestyle, Luxury, Travel/Tourism