PUR - Know Your Water

OVERVIEW: In tandem with redesigning their eCom site and launching a new national campaign, we created a companion tool called KnowYourWater.com to help people easily understand what’s in their water. By simply entering their location, users could follow their drinking water's journey from its local source, through treatment, and into their tap, while also learning about local contaminants and the importance of having the right water filter. All data was sourced from actual water reports across 98% of the United States. Because of the dynamic and interactive nature of the website, traditional wireframes wouldn't suffice and we had to invent more of a hybrid storyboarding/prototyping approach to help articulate the nuances of the scenes, flow, content, and functionality. The resulting site was a rich, educational experience that served as the successful hub for the vast national campaign.

ROLE: Served as Creative Director responsible for overseeing, guiding, and selling the UX/UI Design work from start thru launch. Was part of the core team to initially conceive and sell the idea.

RESULTS: Earned a Bronze London International Award, a Bronze New York Festivals Award (Integrated), and a
Gold Hatch Award.