Lojack.com

OVERVIEW: The globally recognized LoJack brand was in need of a digital makeover and hadn't changed much since the 90's. They had strong recognition overall and their blog content worked well with organic search, however the rest of the website experience needed vast improvement. Our response was to develop a clear and unified expression of the brand, its products, and how they benefit their audiences. The site had to serve various audiences (customers, dealers, law enforcement. etc) and throughout major markets across the globe. As a result, we created an audience-centric navigation that lets people identify who they are and drill down deeper. The useful blog and product content was leveraged in more useful ways across the site and the overall experience from page-to-page become more clean, clear, and emotionally compelling.

​ROLE: Lead UX Designer responsible for UX Strategy, user scenarios and flows, site structure, wireframes, and cohesive translation of UX work into the visual designs.