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Bumble

With the release of its networking platform BumbleBizz, Bumble has set out to become much more than a dating app. Now users would be able not only to find romantic connections but business connections, mentors and investors. Just like in dating, Bumble is focused on creating a safe, spontaneous and social professional space. And given the on-going sexism and less-than-ideal treatment of women in the workplace, we set out to make a statement in our marketing that was modern, topical and supportive. To spread the word about this groundbreaking move into a new sector, we launched a massive national OOH campaign "Now We're In Business" - which included billboards, subway takeovers, airport takeovers and more.

Project Roles
Designer, Typographer
Company
Preacher
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Type Design
Media
Advertising
Project Industries
Advertising
Bumble
Bumble
Bumble
Bumble
Bumble
Bumble
Bumble
Bumble
Bumble
Bumble
Bumble
Bumble