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Lego Indiana Jones: Giant Lego Boulder

In the early age of viral videos, people often asked the question “was that real?” To promote LEGO Indiana Jones, a video game that combines the adventure of Indy and the fun of LEGO, we reenacted the boulder scene from Raiders of The Lost Ark with a “real” LEGO boulder. Since its creation, (which was before “paid views”) the video has received millions of real, organic views and was even featured on Mythbusters. Fortune and glory, kids!

Project Roles
Art Director
Company
LucasArts
Skills
Art Direction, Conceptual, Content
Media
Viral Films
Project Industries
Gaming
Lego Indiana Jones: Giant Lego Boulder
Collaborators