Lego Indiana Jones: Giant Lego Boulder
In the early age of viral videos, people often asked the question “was that real?”
To promote LEGO Indiana Jones, a video game that combines the adventure of Indy and the fun of LEGO, we reenacted the boulder scene from Raiders of The Lost Ark with a “real” LEGO boulder.
Since its creation, (which was before “paid views”) the video has received millions of real, organic views and was even featured on Mythbusters. Fortune and glory, kids!
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- Art Direction, Conceptual, Content
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