Fiat: Cheer As One

For the 2016 Summer Olympics, we invited fans from around the world to come together and #CheerAsOne with this hand-crafted exhibition featuring graffiti artist, Chris Dunlop. Filmed over the course of three, crazy long days, Chris covered a Spider convertible in the names and flags of all participating countries.

From this, we created a hero film and over 190 cut downs. Anyone who tagged their favorite nation on social during the Games received a specific cut featuring the creation of that flag or name. I served as creative lead and writer on the project.