Charles Schwab: Why Not Now

Charles Schwab wanted to spread their platform, "Own Your Tomorrow" using stories of unexpected heroes. In partnership with Vimeo, we created "Why Not Now", a series of short films that featured four incredible men and women of all different ages, as they discussed how they knew they couldn't wait any longer to make a change.

Published on Vimeo and across social, the films have garnered millions of views and Vivian's story earned the coveted honor of being selected a Vimeo Staff Pick. In addition to the videos, we created accompanying microcontent, original animations, and a Facebook Canvas unit that included a choose your own adventure journey. I served as the Creative Lead and writer as well as main liaison to Vimeo and the filmmakers.