SlingTV: Get Picky

Against an entrenched agency of record and a highly-compressed pitch schedule, we won the opportunity to create a national, transmedia campaign for SlingTV across general and Hispanic markets.

The “Get Picky” campaign was built on the insight that in today's day and age, we're used to getting exactly what we want, how and when we want it — except with TV. Launched across broadcast, OTT, social, digital, and print, we featured the Machete himself, Danny Trejo, in new and unexpected ways. I wrote everything from scripts for the broadcast spots to Instagram post copy.