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The Real Cost

Is there anything Americans love more than a good deal? (You know, besides fried food and Tom Hanks.) We created a few spots for SoFi to show that you’re actually paying more for things when you put them on your credit card. We also had some fun with Black Friday and injected a reality check (and a circular) in the New York Times, LA Times, Chicago Sun, and more.

Project Roles
Copywriter, Creative Director
Broadcast, Copywriting, Creative Direction, Integrated
The Real Cost
The Real Cost
The Real Cost