The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

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TRUE RELIGION BRAND REBOOT

While serving as Senior Brand Creative Director at True Religion Brand Jeans during a period of brand reboot, I was tasked with a full reboot of the brand. This included a redesign on the brand logo and branding, rethinking the approach to the brand's photography, styling, and casting, reconceptualizing a new approach to the brand's stores, a redesign and re-platform of the brand's ecommerce, and producing brand advertising and marketing surrounding the brand's two capsule collection campaigns. The challenge of modernizing the brand and updating the look and feel while maintaining the brand codes and POV was accomplished through a more realistic, gritty, candid, and cinematic style of photography and through updated styling and casting. Campaigns were produced for print, digital, social media, and in-store featuring still photography and video.

Project Roles
Creative Director
Company
True Religion
Skills
Creative Direction
Media
Advertising
Project Industries
Fashion
TRUE RELIGION BRAND REBOOT
TRUE RELIGION BRAND REBOOT
TRUE RELIGION BRAND REBOOT
TRUE RELIGION BRAND REBOOT
TRUE RELIGION BRAND REBOOT
TRUE RELIGION BRAND REBOOT
TRUE RELIGION BRAND REBOOT
TRUE RELIGION BRAND REBOOT
TRUE RELIGION BRAND REBOOT
TRUE RELIGION BRAND REBOOT