Sydney Opera House – #comeonin
We needed to get more people inside the Sydney Opera House during summer.
But along with the perception of being too formal, there also seems to be an invisible barrier preventing people from going inside, especially in summer when most people love to be outdoors.
What we really needed was for the brand to be more accessible and welcoming to tourists and locals alike. Only then would they come inside to experience what’s on offer inside.
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- Creative Director, Creative Technologist
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