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#DRAUMURINN

When Iceland defied the odds to become the smallest nation ever to qualify for the world cup, it was the fulfillment of a national dream. Instead of doing a big, self-aggrandizing commercial, we had some fun with the idea of a dream. We launched the biggest campaign of the year without telling Icelanders what it was for, or even when it started.

Project Roles
Copywriter, Creative Director, Director
Company
Islenska
Skills
Copywriting, Creative Direction, Filmmaking, Music
Media
Events, Social Media Content, Television
Project Industries
Travel/Tourism