When Iceland defied the odds to become the smallest nation ever to qualify for the world cup, it was the fulfillment of a national dream. Instead of doing a big, self-aggrandizing commercial, we had some fun with the idea of a dream. We launched the biggest campaign of the year without telling Icelanders what it was for, or even when it started.
- Project Roles
- Copywriter, Creative Director, Director
- Copywriting, Creative Direction, Filmmaking, Music
- Events, Social Media Content, Television
- Project Industries